With more devices connected to the internet than there are people, there is no surprise that social media has such a powerful influence on our lives. Research has found that 93% of recruiters plan to or already use social media to support their hiring process.  However, numerous recruiters are yet to incorporate social recruiting into their hiring procedure, and only 18% of recruiters consider themselves to be experts.

So why is it so important to have a social presence? We’ve identified a few findings below:

  • In 2014, according to the social recruiting survey, 73% of recruiters have hired a candidate through social media, with LinkedIn, unsurprisingly, being the social media platform cited most frequently.
  • Doubts over the quality of candidates hired through social media sites sometime seems to play a role for reluctant social recruiters; however, there seems to be nothing to worry about, as the quality of applicants derived from social channels having improved by 44% since social recruiting was implemented.
  • There is an added benefit for businesses. Studies have also shown that socially engaged companies are more likely to retain their talent.
  • A recent study has shown that 73% of 18-34 year olds found their last job through a social network.
  • Using social media to advertise a current position not only exposes the organisation to job seekers but it also catches the attention of those that aren’t necessarily looking for a new position, who might be interested in the company and have the necessary skills.
  • An estimated 85% of internet users having a Facebook account. With coverage like this, it is difficult to ignore the potential of this social platform.


Although there are a high percentage of people that use the internet, only half of them use social media actively. This raises the concern that candidates who do not use social media could be missed when social recruiting. With a recent study revealing 93% of recruiters will review a candidate’s social media profile before making a hiring decision it raises the question are those candidates without a social profile at a disadvantage? Are great quality, social media-shy candidates being overlooked? With this in mind, recruiters need to remember to take into account engaging with potential candidates that do not use social media, and consider retaining more traditionally recruitment channels in the mix.

So, although 94% of recruiters use social media within their business, only 39% of organisations surveyed currently use social media for recruiting and hiring. This indicates that there is still significant potential to be fulfilled for this important recruitment channel. Indeed, 33% of recruiters still don’t spend anything on social media recruiting.

We hope that you have found these observations useful and please let us know your experiences about social recruiting.

Enabling Change offer recruitment training, recruitment development and headhunting training courses to ensure your recruiting business is one that thrives in the new age. To find out more about our courses, contact us on 01264 360 234 today.