The number of newspaper job adverts has been decreasing steadily for a number of years. New technology and the internet have significantly increased the number of channels available for recruiting new employees.
Between January and March 2015 it was recorded that 73.5% of people between 16 and 64 were employed – the highest rate since records began (in 1971). As the economy continues to grow and employees can become more discerning about their job choices, recruiters need to optimise the opportunities afforded by the internet and new technology to maximise their chances of engaging with and attracting the best candidates for their roles.
Studies show that more than half of digital time is spent on a tablet or smartphone; as a result, job seekers now expect to be able to apply for jobs directly via these devices. In 2014, Google saw mobile recruitment grow by 16.3% and 23% of Google searches with the word ‘job’ in came from mobile devices. Employers need to respond to this increase of mobile job searching and ensure their website is user friendly so candidates can apply on the go.
Social Media has not only made it easier for job seekers to find jobs through platforms like LinkedIn, but it has also allowed employers to search applicants in order to find the best candidate for the job. A survey studying 300 recruiters discovered that 91% use social networking sites to check out potential employees, with 47% stating they review applicants on social networking sites as soon as an application is received. Another survey revealed that out of 800 recruiters, 92% of them plan to use social media in their recruitment efforts, 73% have hired a candidate through social networking and 43% noted an increase in the quality of candidates applying as a result of using social networking. LinkedIn has developed an outreach system that allows candidates with aspiring skills to be contacted by business seeking a new employee. 94% of businesses seeking new employees are using LinkedIn and reaching out to individuals who have the perfect skill set for the relevant job.
Software is another huge development which is making the hiring process more efficient. While traditional recruitment software collects potential candidates and refines them by eliminating those who do not meet certain qualifications or do not use certain buzzwords in their cover letters or CVs, new software uses sophisticated algorithms to find the best candidates and does not allow computers to just make judgments based on superficial criteria, such as holding certain degrees and previous experience.
The internet and new technology is redefining the recruitment industry and reshaping the whole recruitment process. As the relationship between companies and their customers becomes ever more direct and personal, the same can be said of a business’ relationship with potential employees. Employer branding is reaching new levels of sophistication and will continue to grow rapidly in 2015 and beyond.
So make sure your business takes advantage of all the new digital recruitment channels available, and start reshaping your recruitment processes for the digital age.
Enabling Change offer recruitment training and recruitment development courses to support your recruiting business in providing the best experience for your clients and candidates. To find out more about our courses, contact 01264 360 234 today.