It can be really easy to fall into a master/slave relationship with clients in particular. They pay us after all and in many cases may be far more senior, experienced and potentially knowledgeable than us about the market, their business and their role. However, it’s important that we recognise that clients will not want to deal with people they see as submissive or subservient.  

These are unattractive traits in someone we are trying to form a business relationship with. So be confident that you are a peer or equal to everyone you come into contact with. That confidence can come from your track record and success and the security that whilst they may know their roles and business extremely well, you know the recruitment marketplace far better than they ever will and ultimately that is how you will add value to them.