The general perception of recruiters is often that they are overly ‘salesy’, transactional and only in it for themselves. Sadly, many recruiters fulfil this unkind stereotype by only calling clients to try and pick up more vacancies. Great recruiters think in the long term and understand that they will grow stronger relationships and ultimately gain more jobs, placements and revenue by contacting clients without a poorly hidden, self-interested agenda. If you want to build genuine trust and rapport with clients, try contacting them with one key objective – to build trust and rapport!!